One million from google base? Whaaaa?

Brian Mark from TheOneBoxer.com claims that leads from google base to his website generated $1 Million! Google base as a free resource has done pretty well for this guy! To be honest all my traffic to rubbergirls-blue-boutique.co.uk comes from the continuous google base feed and I make like well £150 a month from it! Not quite a million but it is a small operation. Maybe I should think about google base in a non product way also? Push out other information. I will experiment and publish my results for other google basers! Try it, its free!